Data: It’s your most valuable asset — and likely your dirtiest secret. It’s not Beyoncé, women, or spreadsheets that run the world; it’s data. And most of it is dark and dirty, silently sabotaging supply chains, AI models, and even the health of the planet. The truth is harsh: most companies are sitting on mountains of “dark” data they never use, while the data they do rely on is often incomplete, inconsistent, or riddled with errors. In fact, earlier Experian research foun