Poor data quality has evolved into a full-blown crisis — and it’s stalling more than dashboards. It’s derailing supply chain resilience, blocking AI adoption, and quietly siphoning millions from company profits. Anyone who’s lived inside a supply chain knows the pattern: leaders leap from one fire drill to the next, reacting to the biggest and latest disruption. Data quality ends up at the bottom of the to-do list, left to IT or analytics teams to patch up when problems beco

Data: It’s your most valuable asset — and likely your dirtiest secret. It’s not Beyoncé, women, or spreadsheets that run the world; it’s data. And most of it is dark and dirty, silently sabotaging supply chains, AI models, and even the health of the planet. The truth is harsh: most companies are sitting on mountains of “dark” data they never use, while the data they do rely on is often incomplete, inconsistent, or riddled with errors. In fact, earlier Experian research foun